Evaluation

Each question below is rated on a scale of one to five with five being the highest score.

1. Is the writing interesting?

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The title and lead do not attract attention. The reader is not engaged throughout the article.

Title and lead attract attention and opening sentences of paragraphs engage the reader to read on.

2. Did the writer stay focused on the topic and purpose of the article?

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Most of the writing is off topic and does not achieve its intended purpose.

Content of all paragraphs is focused on the topic and purpose.

3. Is the writing clear and well organized?

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It is difficult to understand what the writer is trying to say.

Ideas are arranged in a logical order and connections between sentences and paragraphs are clear.

4. Is the article well designed for publication?

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Format is very plain; it does not include appropriate elements (tabs, margins, spacing, pull-quotes) and has little or no visual elements.

Format is attractive (includes appropriate margins, spacing, tabs, pull-quotes, side-bar highlights), including visual elements (drawings, charts, graphs, photographs) with captions.